Motorsports Branding & Marketing is one of the most demanding forms of branding and marketing when it is done right. All of the connections between sponsors and potential consumers needs to be spot on.
We were complemented by Chrysler for creating the best motorsports marketing sponsorship program and graphics.
We created everything from vinyl graphics for semi-trucks, the race vehicle, apparel, branded salt & pepper shakers for a VIP tent, barricade graphics, race videos and updates, presentations, banners, promo cards, one episode reality show centered around the team, event promotions, model schedules and consumer engagement guidelines, website, social media… This team was a fan favorite despite running around 9th place anywhere to last place. The most important thing wasn’t about winning the race, it was about making a connection with the fans and the sponsors.