Before you can create effective design, you must create the proper framework. Only with a consumer-centric strategy at its foundation can any design—branding, packaging, advertising, interactive or otherwise—be truly effective. An environment that celebrates collaboration and sharing means that our designers benefit from the strategic thinking of account service, interactive strategists and user-experience specialists as well as the big idea input of copywriters and creative directors.
It’s ok for fine art to simply be beautiful or thought provoking, but our designers focus on guiding consumers to a specific action or through a certain thought process – within the framework of what appeals to the target consumer. They might do that through:
• Corporate branding design
• Innovative packaging design
• Traditional advertising design
• Interactive web and app design
• Environmental and experiential design
When designs are crafted to produce actions, it’s easy to tie them to key performance indicators (or KPIs). Those KPIs are linked back to the original strategy, which means determining ROI in terms of specific business objectives.