A website can be more than an online brochure, and an app can be more than a game that lives on a mobile device. How? Through a user-centric approach to website marketing strategy and custom web application development.
BUT FIRST, LET’S CLARIFY
Though we mostly associate the term with thumb-sized icons on our mobile devices, an application is a much more all-encompassing term to our developers. Technically, it could be something as complex as a word processing program or a web browser, but for marketing purposes; apps generally fall into one of these categories:
For developers, a sharp skill set is the first step to innovation – and it’s built through a library of tools, patterns and best practices, all while staying ahead of industry trends. The benefits include the ability to leverage open-source platforms, such as WordPress, allowing access to the knowledge of a huge community of developers while working directly with an agile, hands-on task force. The resulting websites and apps are easy-to-update but allow use of custom web design services.
HIGH TRAFFIC GENERATORS
Every great website and app needs users – which calls for application and website marketing services focused on building-qualified traffic. That starts with understanding your consumer:
Based on the profile of your user, your digital marketing mix might include PPC, SEM, social and mobile ads.
Though Facebook may have been born in a dorm room, social networks have created a sophisticated marketing channel that evolves and changes on a daily basis. Successful social media campaigns are not only developed with a user-centric social media strategy but they’re brought to life, nurtured and grown by professional community managers.
Within a social marketing agency, content development, daily posting, responding to users, and careful stimulation of engagement and community development are handled by our team.
THE RESPONSIBILITIES OF OUR TEAM INCLUDE:
MEASURING SOCIAL MEDIA
The ROI secret of social community management agencies is that there is no secret formula. Instead, we follow this process:
Three out of four users never scroll past the first page of search results – and most consumers begin both their in-store and online purchase process with searches for brand information, pricing comparison and product reviews. All of this underscores the importance of SEO, or search engine optimization, as a core part of the marketing mix.
ALL NATURAL RESULTS
Different from sponsored listings and never requiring fees paid to search engines, organic search engine optimization will help your brand climb the ranking results, extend brand visibility and create conversions. So how does website search engine optimization work? Through a long-term approach that includes:
SEO IS A MARATHON, NOT A SPRINT
Strong search results take time, and a long-term dedication to SEO. (For quicker results while building SEO, incorporate PPC/SEM into your mix).The not-so-secret truth of successful search engine optimization companies is that it takes a long-term approach to content building, keyword analysis and integration of SEO best practices into social posts.
OPTIMIZE OR DIE
It sounds harsh, but regular optimization is the only way to maintain hard-earned search results. That means reviewing analytics, cross-checking with the ever-changing algorithms of the top search engines, and understanding emerging best practices – then identifying opportunities to make improvements and adjustments.
There are many companies that promise number one search results but they are deceiving and typically only based on a couple words. We offer a comprehensive and advanced packages based on budgets and goals.
Each month, consumers conduct tens of billions of searches on search engines like Google, Yahoo! And Bing–making search strategy a must for every marketer. SO if we think of search engine optimization as a marathon, then pay per click is a sprint–and both are important to winning the search engine marketing race.
WHAT EXACTLY IS SEM?
Search engine marketing is focused on improving a brand’s visibility on search engines, through tools like:
HOW IS AN SEM CAMPAIGN BUILT?
Key to all marketing, particularly digital marketing, is focusing on the user. Whereas some search engine marketing agencies may start simply with brand-related keyword research, we pull back a step and explore the target’s overall online behavior, examining:
That understanding allows us to craft an SEM strategy with a mix of paid and organic efforts that are relevant to your target consumer and provide efficient ROI.
SEM is not a “set it and forget it” channel—real success comes from regular analysis against pre-set, measurable benchmarks and making adjustments based on real-time data. This nimble approach to SEO and PPC campaign management can come only from closely aligned, collaborative teamwork and real-time optimization.
Smartphones and tablets have revolutionized the way we live, shop and search for information. Mobile has reached utility status, and for consumers, it has become a fluid part of the shopping experience.
Consumers have grown to view brick-and-mortar stores and online shopping as interchangeable extensions of each other, researching before heading to retail, comparing prices online while in-store and sharing their virtual and real world shopping experiences via social. With the world at our fingertips, mobile is quickly becoming one of the most important parts of any marketing strategy.
THINKING MOBILE FIRST
Thinking Mobile-First our user-centric approach leads naturally to a mobile-first strategy for every digital campaign, ensuring that mobile marketing plays a relevant role in the brand experience. Designing a digital campaign to fit the target consumer’s lifestyle might include:
DO I NEED AN APP FOR THAT?
With a strategy tailored to the user and filtered with brand objectives, the opportunities for mobile activation become clear. Sure it might make sense to create a custom mobile app, but there are a number of other options, including a responsive website.
With the flurry of activity in the web industry, outsourcing has become common practice for many – but the benefits of collaboration on a cross-discipline team support the necessity of an in-house development team. When a creative is able to join forces with a web and mobile application developer, the results are a perfect marriage of creative, usability and technology – all while digital strategists and account service team members ensure search engine optimization and brand objectives are met.
Digital, social and mobile have reached utility status, and consumers no longer differentiate between online and brick-and-mortar shopping. As the purchase process shifts to become more fluid and retail becomes a state of mind, ecommerce web development becomes key to influencing online and in-store purchases.
FIRST, WE IDENTIFY HOW YOUR CONSUMER SHOPS
Whether you’re looking to improve your current card, build an ecommerce site from the ground up or strengthen the link between online and in-store, the first step is understanding your consumer’s purchase process.
We study how your consumer transitions from awareness to purchase, both online and in-store to identify:
THEN, WE BUILD A STRATEGY
A cross-discipline team, from every department of our full-service web design and development company, reviews the key learning’s about your consumer to develop a user-centric strategy to meet your brand goals. That means e-commerce web developers are coming together with analysts, social strategists, account service and creative people to ensure that every aspect of your e-commerce site, product data import/export to payment and shipping gateway setup, will:
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