Rebranding

What is at the heart of a successful rebranding? It is not necessarily pinpointing what is currently right about the brand or what has been wrong, although those are important to know. Instead, the key to rebranding a brand lies with the target consumer. A consumer-centric approach to the brand development process results in powerful relevance and longevity.
From the Beginning

Evolution or Revolution

Knowing whether your brand needs to be modernized or requires a complete overhaul is a matter of knowing your consumer—and knowing if you’re focusing on the right consumer. We use industry-leading syndicated research along with primary research conducted through our globally ranked research facility to find the answers to questions such as:

  • Is our brand relevant to our consumer’ lives and values?
  • Is there opportunity in segments beyond our current consumers?
  • What out-of-category beacons brands are meaningful to them?
  • Where do they currently find value in our brand? Where does it lack?
  • What is the definition about their lifestyles?
  • What do they strive for and aspire to?
  • These questions, among many more, help define territories of meaning and relevance for the consumer, which can be analyzed to determine where brands might successfully play. It’s the first step in creating a powerful brand identity.
Impressions

But What is Brand Identity?

A brand identity is the impression your project gives to consumers through verbal and visual tonality. In other words, it’s your brand’s personality, which consumers perceive by the choices you make on every piece of branded communication, in terms of:

  • Colors
  • Typefaces
  • Design treatments, such as patterns, lines and flourishes (or lack thereof)
  • Word choice
  • Writing style
  • Type of interaction (is it innovative and new or traditional, mainstream or niche?)

Our Creative Agency Services Include:

  • Advertising Campaign Development and Management
  • Branding Campaign Design, Development and Management
  • Web Site Design and Content Management
  • Search Engine Optimization Services
  • Social Media Management Services
  • E-mail Marketing Services
  • Video and Animation Design and Production
  • Marketing Collateral Design and Production
  • Trade Show Display Design, Production and Logistics
  • Product Packaging Design and Development

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