New Product Launch

Most new product launches fail–95% according to AccuPoll. So launching a new product can be a daunting endeavor.

From the Beginning

Start At The Finish Line: Focus On Your Target

With new product development marketing, the focus should be on your target consumer. We start with a consumer deep dive, then think about your consumer as we build your brand and your launch plan.

Philosophy

When Developing Your Brand, Ask Yourself:

How will the target interact with your brand?
What role will the brand play in your consumer’s lifestyle?
What’s meaningful to them – and how can your brand connect to that?
What out-of-category brands appeal to your consumer, and what inspirational and key insights can you draw from them?

Launch Plan

When Developing Your New Product Launch Plan, We Think About:

What does your target do every day? Where are the touch points that you could use to connect with them?
What non-branded content excites your target? How can you use it as creative inspiration?
What types of things get your consumers talking? How can you leverage those to get them buzzing about your brand launch?

Doing Things Right

A Smart Action Plan

So what do the 5% of brands that succeed have in common? Relevancy. They are meaningful to their target consumer. We develop your brand and your launch plan with a focus on the consumer, from engaging creative to strategic use of new technology and social media, and you’ll have the relevancy that’s necessary for a strong launch and longevity.

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