With new product development marketing, the focus should be on your target consumer. We start with a consumer deep dive, then think about your consumer as we build your brand and your launch plan.
So what do the 5% of brands that succeed have in common? Relevancy. They are meaningful to their target consumer. We develop your brand and your launch plan with a focus on the consumer, from engaging creative to strategic use of new technology and social media, and you’ll have the relevancy that’s necessary for a strong launch and longevity.